Powered by Brand Pathogen
We design and manage a complete lead generation system that delivers qualified enquiries every month — without you chasing, guessing, or wasting ad budget.
Powered by the team behind Brand Pathogen — a strategic brand innovation studio working with corporates, IP ecosystems, and growth-stage companies.
15 minutes • No sales pitch • Clear roadmap
If your business depends on referrals that are inconsistent, sales teams chasing cold prospects, or ads that generate traffic but no conversions, you don't need more marketing.
You need a lead engine — a system that consistently attracts, qualifies and converts the right prospects into your pipeline.
That's exactly what we build and manage for you.
A lead engine is not just ads. It is a complete acquisition system designed to run predictably every month.
High-converting landing funnel
Clear targeting and messaging
Automated lead capture and qualification
CRM and pipeline tracking
Retargeting to recover lost prospects
So instead of hoping for leads, you run a predictable, measurable pipeline.
FROM $1,000 / MONTH
Everything you need to run a professional lead system — without hiring an internal team.
High-converting landing page, messaging refinement, mobile and speed optimisation
Form and CRM integration, auto-reply and follow-up flows, lead routing
Audience strategy, campaign setup guidance, retargeting system (Ad spend excluded)
Qualification questions, lead scoring rules, low-quality lead filtering
Cost-per-lead tracking, conversion optimisation, monthly report
Note: Not suitable for early idea-stage startups or businesses without a sales process.
We combine strategic brand thinking with operational execution to deliver a lead system that actually works.
We don't just run ads. We design complete acquisition systems rooted in positioning, messaging and customer psychology — the same approach we use with corporate clients at Brand Pathogen.
We filter, score and qualify leads so your sales team only speaks to prospects who are ready, relevant and worth your time. No junk leads, no tire-kickers.
From landing page to CRM integration to monthly reporting — we manage the entire lead engine so you can focus on closing deals, not troubleshooting funnels.
We optimize for consistency and cost-per-lead efficiency, not vanity metrics. You get a reliable pipeline you can forecast and scale month after month.
Book a free 15-minute assessment call and we'll show you exactly how a lead engine would work for your business.
Get a Free Lead Engine Assessment15 minutes • No sales pitch • Clear roadmap
We design the entire acquisition architecture — funnel, qualification, automation, tracking — not just ads.
We refine positioning, offer and messaging before any traffic runs, so budget is not wasted on blind testing.
Developed by the Brand Pathogen team, specialising in long-term brand and growth ecosystems, not short-term clicks.
Our frameworks are used across B2B services, education, lifestyle and e-commerce, and developed by the same team behind large-scale brand, IP and ecosystem projects at Brand Pathogen.
Case studies available upon request.
Review of your offer, market and current funnel, with a clear diagnosis and roadmap
Build funnel, automation, tracking and qualification logic
Performance tuning, lead quality improvement and conversion optimisation
Setup fee: From $1,500 (one-time, complexity dependent)
Ad spend: Paid directly by client
Minimum engagement: 3 months recommended
This Lead Engine framework is developed by the team behind Brand Pathogen — a narrative-driven brand innovation studio working with corporates, IP ecosystems, entertainment-commerce platforms and strategic growth initiatives.
This is our entry-level growth system for SMEs.
Clients who scale successfully often graduate into full growth engines, brand positioning, community and ecosystem design.
Book a free 15-minute Lead Engine Assessment. We'll show you where your leads should come from, how much they should cost, and what system fits your business.
No pressure. No sales pitch. Just a clear roadmap.